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What is Branding

December 28, 2016

What is branding?

 

A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering a similar service or product.

 

Most branding and marketing professionals work on branding not only to build brand recognition, but also to build a relationship with its clients. Branding is paramount for every company in business, as branding allows companies to build their reputations as well as a trusting name that exudes high performance and superior quality.

 

Working on branding, or building a brand, companies must do extensive market research before being able to build a successful brand.  Selecting the right name for your niche market is something to highly consider in making your companies name easily roll off the lips of your potential clients. Coordination of a domain name and brand names lends identification to the idea or image of a specific product or service, which in turn lets visitors easily discover you.

Branding is a way for your company to develop a great reputation for years to come.

 

Branding is crucial to building a stellar company that is synonymous to its core values that speak without words to the world.  Fine detail and care should be taken in developing a company identity with all the branding elements harmoniously working together including typeface, logos, tagline and color.

 

 

 

 

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